Marketing

Marketing is EVERYTHING you do to promote your business, from the moment you conceive of it to the point at which customers buy your product or service and begin to patronize your business on a regular basis.

The key words to remember are "everything" and "regular basis". - Jay Conrad Levinson

To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing customers to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies to keep their market presence strong.