Geographic Information System (GIS)—Presented by the Greater Richmond Chamber of Commerce Business Information Center

Through its affiliation with the Greater Richmond Chamber of Commerce, the GRSBDC has access to some very powerful market research tools. The GRCC Business Information Center with its Geographic Information System (GIS) can help provide answers to these common marketing questions;

• Where are my customers?
• What is my market area?
• Do I have more than one store serving the same group of customers?
• What percentage of my customers account for each location’s sales?
• Area of influence?

GIS provides the Business Information Center with the capabilities to produce market research/information through the following services:

• Demographic reports
• Market Analysis
• Site Selection Analysis
• Customer Prospecting
• Targeted Customer Leads
• GeoCoding Customer Data
• Custom Maps

To find out what the Business Information Center and GIS can do for you contact Chris Engel at 804-783-9344 or chris.engel@grcc.com.

Demographic Reports
One of our most requested products. These comprehensive reports include a wealth of detailed demographic information for any geographic area you choose. Information includes population, age, gender, income, and consumer expenditures as well as 5 and 10-year future projections for many variables.

Market Analysis
A thorough market analysis is essential to the success of any business venture. We can help by creating ring maps to identify the characteristics of people living within a specified distance of your location. Also pinpoint the location of your competition and determine trade areas.

Site Selection Analysis
We can locate and compare several new locations at once. Eliminate the guesswork when choosing a new location by seeing side-by-side comparisons of demographic data at each potential site.

Customer Prospecting
Do you know who your best customers are? We can help you find more just like them.

Targeted Business Leads
We can create these lists to assist your marketing efforts. They include address, phone number, contact name and more.

Geocoding Customer Data
Do you know where your customers are? In order to better serve them you should. We can show you exactly where each of your customers are coming from.

Custom Maps
Are you tired of pushing pins in that old wall map? Then let us design a colorful customized map of your locations, sales territories or anything you desire to see on a map! (B/W or color copies, from letter size – to poster sized output).